The Story So Far:

OCRF

Witchery is proud of developing a 14-year partnership with the OCRF. Through our White Shirt Campaign and silver gift collection, funds raised have enabled the OCRF to appoint three full-time research scientists as well as buying vital medical equipment. More broadly, our campaign has proved instrumental in raising awareness for ovarian cancer. Its success is based on the simplicity of the message: 100% of proceeds from the sale of each white shirt go directly to the OCRF.

Begin

The

Journey

Begins

2000 - 2006

Witchery joins forces with the Ovarian Cancer Research Foundation

Our partnership with the OCRF begins! Witchery starts raising funds through the sale of silver ribbons, the Exposure lipgloss and Exposure book, enabling the OCRF to purchase research equipment vital for discovering an early detection test for ovarian cancer.

2000 - 2006

Campaign delivers vital resources to help ongoing research

Funds raised to date enable the purchase of an Axon Microarray Reader, a vital piece of equipment to advance the Foundation's research into developing an early detection test for ovarian cancer. The first OCRF Witchery Research Fellow is appointed later this year.

2007

Launch of the "Every Cloud" initiative

The Campaign featured a collection of silver gifts and a unique, OCRF desk diary featuring some of Australia's most inspirational women including Asher Keddie and Lindy Klim.

2007

Fund-raising steps up with the silver gift initiative

As part of the Every Cloud campaign a silver gift initiative was started and was sold throughout Witchery stores with $5 from every item sold donated to the OCRF.

2008

Witchery and madison magazine unit to launch The White Shirt Campaign

Ten of Australia’s top models are shot in New York for the cover of madison wearing the Witchery White Shirt Collection. The shirts promptly sell out with 100% of gross proceeds donated directly to the OCRF.

2008

Talent unites in white to show their support for the cause

Alyssa Sutherland fronts up the inaugural 2008 White Shirt Campaign.

2009

The guys get involved with the introduction of WitcheryMan

The OCRF White Shirt Collection expands to include two white shirts for men. Jules Lund shows his support for The White Shirt Campaign.

2009

Talent unites in white to show their support for the cause

Pania Rose fronts up the 2009 White Shirt Campaign

Witchery Research FellowDr. Adam

Rainczuck

Appointed

$2,039,987

Raised

So Far

2011

Samantha Harris models in madison to show her support

The campaign continues to attract dazzling talent with leading Australian model Samantha Harris starring in a madison shoot.

2011

Rose Byrne joins the cause as an OCRF ambassador

Hollywood's rising star lends her high profile support, appearing on madison's cover to support the campaign.

2011

Witchery supports OCRF White Shirt Day

Australians are encouraged to wear a white shirt on May 19 to put the spotlight on ovarian cancer and raise much needed awareness.

Witchery

Raises

$700,000

2012

Danni Minogue and Tabitha Somerset of Project D collaborate with Witchery

Acclaimed international fashion label Project D collaborate with Witchery to produce a white shirt, exclusive to the 2012 collection.

2012

Campaign attracts more of Australia's leading models

Didier Cohen & Alexandra Agoston show their support by being part of the White Shirt Campaign

2012

Witchery launches White Shirt Design Award in collaboration with Whitehouse Institute of Design

Witchery challenges students from the Whitehouse Institute of Design to dream up a directional take on the classic white shirt. The winning design is sold nationwide and shot for the cover of madison.

2013

Talent units in white to show their support for the cause

Kristie Penn & Rhys Uhlich front the 2013 White Shirt Campaign.

2013

Unite in White at the Sydney Opera House

On OCRF White Shirt Day, supporters Unite in White on the steps of the Sydney Opera House to put the spotlight on ovarian cancer.

2013

A host of famous faces unite to support The White Shirt Campaign

Australian model Rose Smith graces the cover of madison wearing the white shirt designed by Holly Moore, winner of the White Shirt Design Award.

2013

The White Shirt Design Award with Whitehouse returns

Partnering with the Whitehouse Institute of Design, Jaye Hensley is named winner of the 2013 White Shirt Design Award, her shirt is being produced as part of the 2014 White Shirt Collection.

2013

Witchery collaborates with Project Ruwnay Australia

Witchery partners with Project Runway Australia, inviting the contestants to design a white shirt, with the winning design produced as part of the White Shirt Collection.

The

Story

Continues...