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Witchery raises over $330,000 for Ovarian Cancer Research
Witchery today announced that it has raised a further $332,692 in its long running fight against ovarian cancer in Australia.
Raised between August 2007 and June 2008 as part of the 'Every Cloud' campaign, as well through silver ribbons sold in store, all money will be donated to the Ovarian Cancer Research Foundation (OCRF). This is a significant increase from the anticipated $250,000 that the brand had initially aimed to raise through the 'Every Cloud' campaign.
'Every Cloud' centred on a beautiful silver diary, featuring photographs of eleven high-profile Australian women, with 100 per cent of funds going directly to OCRF.
Women including singer Deni Hines; actresses Sibylla Budd and Asher Keddie; television personalities Catriona Rowntree and Jodi Gordon; Australian Ballet dancer Lucinda Dunn, Taasha Coates from The Audreys; businesswomen Bex Gold (Founder of Cinderella Cleaning Products) and Bianca Monley (Founder of Eat Fit Food); former Olympic swimmer turned television presenter Giaan Rooney and model Lindy Klim all featured in this prestigious project.
"Witchery has supported the OCRF for the past seven years, however this is the most significant contribution we have ever made in under one year. Not only are we, as an organisation, thrilled that we could donate these funds, but we know this is also very near and dear to our customers' hearts," said Mr Iain Nairn, chief executive officer of Witchery.
The funds raised will go towards the OCRF's goal to develop and implement an early detection test that ultimately becomes as readily available and habitual as a pap smear or breast mammography in every woman's regular medical.
Currently, there is no early detection method and there has been limited development in the area of ovarian cancer in the past decade. Most women diagnosed with ovarian cancer are already in the advance stages of the disease, which is a direct result of late diagnosis. One Australian woman dies every ten hours from ovarian cancer.
"Ovarian cancer is the fourth most serious cancer affecting women. The money raised by Witchery and their customers, through this stunning silver "Every Cloud" initiative, will have a significant impact on our ability to conduct further research into ovarian cancer," said Ms Liz Heliotis, CEO and co-founder of the Ovarian Cancer Research Foundation.
The sale of silver ribbons in store has for a number of years funded the wage of a full-time research appointment, known as the OCRF Witchery Research Fellow. Currently this role is held by Dr Adam Rainczuk who is positioned at Prince Henry's Institute of Medical Research in Melbourne, where as part of an OCRF initiative is involved in the research and discovery of new biomarkers for the early detection of ovarian cancer.
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