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Style Authority

with Phoebe Tonkin

Celebrating the unstoppable nature of influential women, actress Phoebe Tonkin takes centre stage as the face of Witchery’s 2025 Style Authority campaign.

With a heritage of outstanding quality and design, Witchery is proud to be a daily source of inspiration for all women, empowering them to express themselves through our curated collections wherever their life or ambition may take them.
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How would you describe your personal style?

“My personal style is very relaxed. I like really classic pieces, things that make me feel comfortable and effortless.”
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As the face of this campaign, what does Style Authority mean to you?

“To me, someone who represents a Style Authority is someone that has their own personal taste and isn’t following trends.”
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What does Witchery mean as a brand to you?

“When I think of Witchery, I think sophisticated but fun. I think modern and effortless.”
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